Lifecycle Email Campaigns
Dissonance-first sequences in brand-styled HTML. Manual blasts run on demand; scheduled sequences run daily via automation.
Scheduled sequences
Welcome series
5-email Cost-of-Inaction series, days 1/3/5/8/11, to signups with no purchase.
Activation nudges
Sends to buyers whose entitlement is 48h+ old with no saved artifact.
Win-back
Re-engages users inactive 30+ days with a link to the recommendation assistant.
Sector nurture — manual blasts
BAA / HIPAA audit
→ Privacy Proof
$3K/patient HEDIS story
→ Fiscal Flow
Stop blaming 'human error'
→ Cause Cure
Scope creep / charter
→ Charter Craft
Accreditation one-view
→ Score Sense
Faculty resistance
→ Change Check
Bundle upsell — manual blast
Stop stitching modules by hand
Targets owners of 2+ one-time tools with no bundle.